About the Course
Course Overview
In today’s fast-changing business environment, customer expectations evolve faster than sales cycles. This program empowers account managers to harness AI insights, data analytics, and Key Account Management (KAM) frameworks to strengthen client relationships, drive growth, and position themselves as strategic partners rather than vendors.Through a mix of strategic thinking, practical exercises, and AI-driven tools, participants will learn to analyze customer trends, forecast opportunities, and design personalized growth strategies that increase customer lifetime value and wallet share.
Learning Outcomes
By the end of this program, participants will be able to:
Think and act like strategic partners using a structured, AI-enhanced KAM approach.
Segment and prioritize key accounts using data-driven insights.
Apply AI-powered tools to map stakeholders, identify buying signals, and uncover cross-sell opportunities.
Develop actionable Key Account Growth Plans integrated with AI dashboards or CRM analytics.
Strengthen client relationships through predictive and personalized engagement.
Measure account success using data-backed KPIs such as customer lifetime value, retention score, and opportunity pipeline growth.
Course Outline
2-Day Interactive Workshop (Face-to-Face)
Day 1: Strategic Thinking, Data Intelligence & Frameworks
Introduction & Icebreaker
Module 1: The Future of Key Account Management
Module 2: Account Segmentation Using Data & AI
Module 3: Stakeholder & Influence Mapping
Module 4: Insight Selling – Leveraging Data for Strategic Conversations
Day 2: AI-Driven Account Planning & Growth Execution
Recap of Day 1
Module 5: Building the AI-Driven Key Account Growth Plan
Module 6: Increasing Wallet Share Through Predictive Selling
Module 7: Co-Creation & Joint Business Planning
Module 8: Measuring Growth & Account Health
